The slogan. JE IVENDIT

A slogan stands on its own. However, we would like to explain it anyway, as we want to convey a deeper meaning that cannot be fully understood from the beginning.

Albanians are spread all over the world and also live in countries with new cultures and/or are together with partners who may also bring a different culture with them, which means that Albanian culture may 

be less prominent or even forgotten. There are also younger Albanians who speak few or no Albanian. And this is the crux of the matter. Either way and without any compromises - JE IVENDIT.

Celebrating Albanian heritage through fashion while supporting the community with every collection.

Albanianism is an integral part of most Albanian families from an early age. As a result, pride in culture and identity is ingrained. As a child, every Albanian child probably had a red T-shirt with a double-headed eagle on it. The older you get, the more people there are who still have this strong connection, but also want an alternative to such a T-shirt or similar products so that they can even wear them on special events.

 

That's why we came up with the idea of IVENDIT. The brand creates a unique connection between cultural identity and can be worn with pride by every Albanian in everyday life as well as on special occasions. In addition, our incentive is not only to produce basic T-shirts, but also specials that have a deeper meaning or at least a strong connection to the culture or decades of history. In this way we want to honor the culture and history in our own way and also bring it closer to the young Albanians.

THE MEANING OF IVENDIT

The word "IVENDIT" means "I am from here/I am from this place" in Albanian. Correctly written, it is "i vendit"—a phrase that is no longer used in this way today, but should still be familiar to every Albanian.

THE FIRST STEPS

We are a small family business that has designed, commissioned, and funded everything for the brand entirely on our own. This has meant 100% bootstrapping for about a year, all while balancing family life and a full-time job. With this collection, we are taking our first steps and would like to grow slowly but steadily together with you, aiming to create larger collections and build a strong community.

THE VISION

At IVENDIT, we aim to become an integral part of the Albanian community and continue to surprise it year after year with new collections and events. As we grow, our goal is to give back to the community by dedicating a part of our revenue to supporting children and young people in Kosovo and Albania — with your help!

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